Vasantham Central (The Season "Spring") Central catered to the Tamil community in Singapore, providing them with Indian dramas, variety, news, information and entertainment programmes. The station offers many hours of programming on weekdays and on weekends, with approximately 25% local programming.
With the strategic goal of nurturing Vasantham Central into a global brand name, the programmes had attained regional and international acclaim in recent years. Ie. The Children's Day Telemovie Special, Matchstick was awarded the Certificate of Distinction at the New York Festivals this year.The channel was determined to build a perennial link with the Indian community by conducting acting workshops, training and ground events like Mother's Day celebrations in Tekka Mall.
Showcasing the best in local and international talents, Vasantham Central's programming permeated a wide spectrum of genres and appealed to the mass Indian market.
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An axiom from economics popular in the 1960s, the words have no known source, though have been dated to the 1840s, when they were used in saloons where snacks were offered to customers. Ascribed to an Italian immigrant outside Grand Central Station, New York, in Alistair Cooke’s America (epilogue, 1973)