Kids Central was Singapore most-watched kids Television channel. Its programmes aim to bring fun television entertainment to children aged 4 to 12 years, as well as appeal to people's inner children. Kids Central airs both local and international kids programmes. Some of the international programmes were bought over from other channels, such as Disney Channel Malaysia.
By providing kids programming for 6 hours every weekday to weekend and 5 hours every weekend, Kids Central received the highest commitment among all free-to-air kids channels in Singapore. It featured shows such as Mickey Mouse Clubhouse and Barney & Friends.
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