Arts Central positioned itself as an alternative channel for the masses. Reflecting the vibrant and diverse world of arts and culture, Arts Central aimed to stimulate the cultural adrenalin in the masses through magazine programmes, in-depth documentaries, performances, art-house movies, adult animation and short films. Arts Central offered a total of 20 hours of programming per week. In 2007, it revamped its image and introduced a new slogan, Life Begins @ 9.
Having forged a strong alliance with the arts community, Arts Central had established itself as the proud supporter of the arts. Arts Central's bold and stimulating programmes not only raised awareness of the arts in Singapore, it also helped promote the local arts scene. This was apparent in our locally produced programme Art Nation.
The locally produced programmes had received international recognition for their quality. In 2001, both 'Hanging By The Thread' and 'AlterAsian' received a Finalist status at the New York Festival, and in 2007, the I-Collector series won the Runners-Up position in the Asian TV Awards and also showing you the live television broadcasting delayed relay simulcast coverage multi national and international sports event such as : Summer Olympic Games, Winter Olympic Games, Summer Paralympic Games, Winter Paralympic Games, Commonwealth Games, Asian Games, Southeast Asian Games, Asian Youth Games, Youth Olympic Games'.
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