Environmental Efforts
Mazda has conducted research in hydrogen-powered vehicles for several decades. Mazda has developed a hybrid version of its Premacy compact minivan using a version of its signature rotary engine that can run on hydrogen or gasoline. Despite plans to release it in 2008, as of 2010 the vehicle is in limited trials.
In 2010 Toyota and Mazda announced a supply agreement for the hybrid technology used in Toyota's Prius model.
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“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)