National Distribution
While Max Factor was perfectly happy for the company to remain a specialized supplier of products to the film community, his children were convinced that they could grow the company into a much larger enterprise. National distribution began in 1927 when Sales Builders, an established distribution company, obtained the rights to advertise, distribute and sell Factor’s products.
Due to his strong connection with the film community Max Factor was able to use celebrity endorsements in advertising its products. In return for a nominal payment of US$1 to the actress the advertising would also promote the star’s latest film.
Read more about this topic: Max Factor
Famous quotes containing the words national and/or distribution:
“Mr. Speaker, at a time when the nation is again confronted with necessity for calling its young men into service in the interests of National Security, I cannot see the wisdom of denying our young women the opportunity to serve their country.”
—Lyndon Baines Johnson (1908–1973)
“There is the illusion of time, which is very deep; who has disposed of it? Mor come to the conviction that what seems the succession of thought is only the distribution of wholes into causal series.”
—Ralph Waldo Emerson (1803–1882)