National Distribution
While Max Factor was perfectly happy for the company to remain a specialized supplier of products to the film community, his children were convinced that they could grow the company into a much larger enterprise. National distribution began in 1927 when Sales Builders, an established distribution company, obtained the rights to advertise, distribute and sell Factor’s products.
Due to his strong connection with the film community Max Factor was able to use celebrity endorsements in advertising its products. In return for a nominal payment of US$1 to the actress the advertising would also promote the star’s latest film.
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Famous quotes containing the words national and/or distribution:
“I came here for one thing only, to try to help national Ireland—and if there is no such thing in existence then the sooner I pay for my illusions the better.”
—Roger Casement (1864–1916)
“My topic for Army reunions ... this summer: How to prepare for war in time of peace. Not by fortifications, by navies, or by standing armies. But by policies which will add to the happiness and the comfort of all our people and which will tend to the distribution of intelligence [and] wealth equally among all. Our strength is a contented and intelligent community.”
—Rutherford Birchard Hayes (1822–1893)