Max Factor - Innovations


Max Factor is credited with many cosmetic innovations, among which are:

  • 1914: Released the first cosmetic made specifically for motion pictures, a thinner greasepaint made in 12 shades. It was in cream form and packaged in jars, as opposed to the thicker stick greasepaints used for theater.
  • 1917: Released "Supreme Liquid Whitener" which provided the means of obtaining an alabaster smoothness on the neck, shoulder, arms and hands.
  • 1918: Released "Color Harmony", a range of face powder which due to its wide range of shades allowed the customizing of consistent make-up for an individual actor or actress.
  • 1925: Released "Max Factor's Supreme Nail Polish," a metal pot of beige-colored powder that was sprinkled on the nails and buffed with a chamois buffer, to give nails shine and some tint.
  • 1927: Released "Society Nail Tint," a small porcelain pot containing rose colored cream. Applied to the nail and buffed, it gave a natural rose color. "Society Nail White" was also released. This was a tube of chalky white liquid that was applied under nail tips and left to dry. The end result resembled the modern French manicure.
  • 1928: Developed cosmetics specifically for use in black-and-white films. Max Sr. was awarded an Oscar award for this innovation.
  • 1930: Invented Lip Gloss.
  • 1932: Developed a line of "Television Make-up," specifically to meet the needs of television.
  • 1934: Released Liquid Nail Enamel, forerunner of today's nail polishes.
  • 1935: Opened the unique Max Factor Make-up Salon in Los Angeles.
  • 1937: Released "Pan-Cake", forerunner of modern cake makeup, originally developed for color films.
  • 1938: Max Factor died at age 59. Max Factor Jr. expanded the family-run business internationally.
  • 1940: Released "Tru-Color" lipstick, the first smear-proof lipstick.
  • 1948: Released "Pan-Stik" makeup.
  • 1954: Released "Erace", the original concealer, and developed a line of cosmetics specifically for color television's needs. (This line remained the standard for TV cosmetics until the arrival of HDTV.)
  • 1971: Released the first "waterproof" make-up.
  • 1980: Japanese subsidiary acquired an antioxidant derived from sake wine, called Pitera. Subsequently launched Max Factor Success Key with Pitera, which would later be renamed SK-II.
  • 1988: Launched the world's first clear colorless mascara
  • 2000: Launched the first 12 hour long-lasting non-transfer lip color, "Lipfinity" lipstick
  • 2008: Launched "False Lash Effect mascara"

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Famous quotes containing the word innovations:

    Great innovations should not be forced on slender majorities.
    Thomas Jefferson (1743–1826)

    By such innovations are languages enriched, when the words are adopted by the multitude, and naturalized by custom.
    Miguel De Cervantes (1547–1616)