Max Factor - Development of Panchromatic

Development of Panchromatic

The introduction of sound to film lead to the replacement of the old noisy carbon lights with tungsten lights, which were much hotter and created a softer light. At the same time the orthochromatic film, which until that time had been used by the industry, was replaced by super-sensitive faster Panchromatic film which noticeably darkened skin colors. These developments required six months of intensive development to create make-up compatible with the new environment. Because they had been designed for black and white film the existing products were unsuitable for everyday use. This new Panchromatic make-up was trademarked in October 1929.

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