Matthew Sweet - 1990s

1990s

In 1990, A&M released Sweet from his contract, and he signed with rival Zoo Entertainment, which later formed into Volcano Entertainment several years later. Sweet formed a new band (which included Richard Lloyd, Robert Quine, Greg Leisz, Lloyd Cole, and Fred Maher), and together they spent that year assembling his next work, originally titled Nothing Lasts.

In 1991, Sweet released Girlfriend, the retitled pop-rock album which was widely considered an artistic breakthrough, and quickly garnered impressive U.S. sales, spawning a Top 10 single with the title track. The music video for "Girlfriend" (heavily aired on MTV, MuchMusic and Night Tracks) featured clips from the anime film, Space Adventure Cobra, while the video for "I've Been Waiting" used clips of the Urusei Yatsura character, Lum Invader.

In 1993, Sweet released Altered Beast, a harder rock album which drew mixed reactions with its intense and brooding tracks (such as "Someone to Pull the Trigger" and "Knowing People"). The music video for the single, "The Ugly Truth" (directed by Sweet) featured the singer being chased in the desert by police while driving his own 1970 Dodge Challenger, while the video for "Time Capsule" was a literary homage to Jonathan Swift's Gulliver's Travels.

In 1995, Sweet released 100% Fun, an alt-rock album best known for its lead-off track, the self-deprecating "Sick of Myself". The album itself fared better commercially, and even made it onto Entertainment Weekly critic David Browne's years-best list.

In 1997, Sweet released Blue Sky on Mars, a new-wave album which featured the synth-laden singles "Where You Get Love" and "Come to California". The music video for the former featured Sweet as an astronaut traveling through outer space.

In 1999, Sweet released In Reverse, a psychedelic album which featured Wall of Sound tracks, including the singles "What Matters" and "Trade Places". The album is noteworthy for its 10-minute closing track, "Thunderstorm", which is a combination of several demos.