Decline and End
Following the war, and the departure of project founders Harrisson, Madge, and Jennings, research began to focus on the commercial habits of the country rather than the broader cultural research that characterised its first decade. This turn towards market research was formalised in 1949 when the project was incorporated as a private firm and, under new management, became registered as a market research limited company, Mass Observation (UK) Limited. Eventually the firm was merged with the advertising agency J.Walter Thompson’s UK research agency BMRB, to form MRB International, followed by full merger in the early 1990s.
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Famous quotes containing the word decline:
“Families suffered badly under industrialization, but they survived, and the lives of men, women, and children improved. Children, once marginal and exploited figures, have moved to a position of greater protection and respect,... The historic decline in the overall death rates for children is an astonishing social fact, notwithstanding the disgraceful infant mortality figures for the poor and minorities. Like the decline in death from childbirth for women, this is a stunning achievement.”
—Joseph Featherstone (20th century)