Decline and End
Following the war, and the departure of project founders Harrisson, Madge, and Jennings, research began to focus on the commercial habits of the country rather than the broader cultural research that characterised its first decade. This turn towards market research was formalised in 1949 when the project was incorporated as a private firm and, under new management, became registered as a market research limited company, Mass Observation (UK) Limited. Eventually the firm was merged with the advertising agency J.Walter Thompson’s UK research agency BMRB, to form MRB International, followed by full merger in the early 1990s.
Read more about this topic: Mass Observation
Famous quotes containing the words decline and and/or decline:
“Our achievements speak for themselves. What we have to keep track of are our failures, discouragements, and doubts. We tend to forget the past difficulties, the many false starts, and the painful groping. We see our past achievements as the end result of a clean forward thrust, and our present difficulties as signs of decline and decay.”
—Eric Hoffer (1902–1983)
“Where mass opinion dominates the government, there is a morbid derangement of the true functions of power. The derangement brings about the enfeeblement, verging on paralysis, of the capacity to govern. This breakdown in the constitutional order is the cause of the precipitate and catastrophic decline of Western society. It may, if it cannot be arrested and reversed, bring about the fall of the West.”
—Walter Lippmann (1889–1974)