Mass Media - Purposes

Purposes

Mass media encompasses much more that just news, although it is sometimes misunderstood in this way. It can be used for various purposes:

  • Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
  • Entertainment, traditionally through performances of acting, music, sports, and TV shows along with light reading; since the late 20th century also through video and computer games.
  • Public service announcements and emergency alerts (that can be used as political device to communicate propaganda to the public).

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Famous quotes containing the word purposes:

    A material resurrection seems strange and even absurd except for purposes of punishment, and all punishment which is to revenge rather than correct must be morally wrong, and when the World is at an end, what moral or warning purpose can eternal tortures answer?
    George Gordon Noel Byron (1788–1824)

    To be President of the United States, sir, is to act as advocate for a blind, venomous, and ungrateful client; still, one must make the best of the case, for the purposes of Providence.
    John Updike (b. 1932)

    The purposes of the Almighty are perfect, and must prevail, though we erring mortals may fail to accurately perceive them in advance.
    Abraham Lincoln (1809–1865)