Purposes
Mass media encompasses much more that just news, although it is sometimes misunderstood in this way. It can be used for various purposes:
- Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
- Entertainment, traditionally through performances of acting, music, sports, and TV shows along with light reading; since the late 20th century also through video and computer games.
- Public service announcements and emergency alerts (that can be used as political device to communicate propaganda to the public).
Read more about this topic: Mass Media
Famous quotes containing the word purposes:
“Since [Rousseau’s] time, and largely thanks to him, the Ego has steadily tended to efface itself, and, for purposes of model, to become a manikin on which the toilet of education is to be draped in order to show the fit or misfit of the clothes. The object of study is the garment, not the figure.”
—Henry Brooks Adams (1838–1918)
“So shall you hear
Of carnal, bloody, and unnatural acts,
Of accidental judgments, casual slaughters,
Of deaths put on by cunning and forced cause,
And in this upshot, purposes mistook
Fallen on th’inventors’ heads.”
—William Shakespeare (1564–1616)
“I find that the respectable man, so called, has immediately drifted from his position, and despairs of his country, when his country has more reason to despair of him. He forthwith adopts one of the candidates ... as the only available one, thus proving that he is himself available for any purposes of the demagogue. His vote is of no more worth than that of any unprincipled foreigner or hireling native, who may have been bought.”
—Henry David Thoreau (1817–1862)