Estimating The Audience Size (the Mirror Giveaway)
At a time when there were no TV ratings -- the A.C. Nielsen Company would not begin measuring TV ratings until 1950 -- Anacin aspirin decided to take a chance and sponsor the show. But this decision worried the advertising executives at Anacin, who thought that they might be wasting money by sponsoring a show with a sparse audience.
A simple, non-scientific scheme to gauge the size of the audience was hatched. During one commercial spot, Anacin offered a free pocket mirror to the first 200 viewers who wrote in requesting one. As a precaution, they purchased a total of 400 mirrors in case the audience was twice as large as they expected. Although the free mirror was offered only during that one spot, Anacin received nearly 9000 requests for mirrors.
Read more about this topic: Mary Kay And Johnny
Famous quotes containing the words estimating, audience, size and/or mirror:
“I am sure that in estimating every man’s value either in private or public life, a pure integrity is the quality we take first into calculation, and that learning and talents are only the second.”
—Thomas Jefferson (1743–1826)
“When a subject is highly controversial ... one cannot hope to tell the truth. One can only show how one came to hold whatever opinion one does hold. One can only give one’s audience the chance of drawing their own conclusions as they observe the limitations, the prejudices, the idiosyncrasies of the speaker.”
—Virginia Woolf (1882–1941)
“One writes of scars healed, a loose parallel to the pathology of the skin, but there is no such thing in the life of an individual. There are open wounds, shrunk sometimes to the size of a pin-prick but wounds still. The marks of suffering are more comparable to the loss of a finger, or the sight of an eye. We may not miss them, either, for one minute in a year, but if we should there is nothing to be done about it.”
—F. Scott Fitzgerald (1896–1940)
“When Walser first put on his make-up, he looked in the mirror and did not recognise himself ... he experienced the freedom that lies behind the mask, within dissimulation.”
—Angela Carter (1940–1992)