Estimating The Audience Size (the Mirror Giveaway)
At a time when there were no TV ratings -- the A.C. Nielsen Company would not begin measuring TV ratings until 1950 -- Anacin aspirin decided to take a chance and sponsor the show. But this decision worried the advertising executives at Anacin, who thought that they might be wasting money by sponsoring a show with a sparse audience.
A simple, non-scientific scheme to gauge the size of the audience was hatched. During one commercial spot, Anacin offered a free pocket mirror to the first 200 viewers who wrote in requesting one. As a precaution, they purchased a total of 400 mirrors in case the audience was twice as large as they expected. Although the free mirror was offered only during that one spot, Anacin received nearly 9000 requests for mirrors.
Read more about this topic: Mary Kay And Johnny
Famous quotes containing the words estimating, audience, size and/or mirror:
“I am sure that in estimating every man’s value either in private or public life, a pure integrity is the quality we take first into calculation, and that learning and talents are only the second.”
—Thomas Jefferson (1743–1826)
“An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in the dark—that is critical genius.”
—Billy Wilder (b. 1906)
“There are obvious places in which government can narrow the chasm between haves and have-nots. One is the public schools, which have been seen as the great leveler, the authentic melting pot. That, today, is nonsense. In his scathing study of the nation’s public school system entitled “Savage Inequalities,” Jonathan Kozol made manifest the truth: that we have a system that discriminates against the poor in everything from class size to curriculum.”
—Anna Quindlen (b. 1952)
“A man’s memory is bound to be a distortion of his past in accordance with his present interests, and the most faithful autobiography is likely to mirror less what a man was than what he has become.”
—Fawn M. Brodie (1915–1981)