Estimating The Audience Size (the Mirror Giveaway)
At a time when there were no TV ratings -- the A.C. Nielsen Company would not begin measuring TV ratings until 1950 -- Anacin aspirin decided to take a chance and sponsor the show. But this decision worried the advertising executives at Anacin, who thought that they might be wasting money by sponsoring a show with a sparse audience.
A simple, non-scientific scheme to gauge the size of the audience was hatched. During one commercial spot, Anacin offered a free pocket mirror to the first 200 viewers who wrote in requesting one. As a precaution, they purchased a total of 400 mirrors in case the audience was twice as large as they expected. Although the free mirror was offered only during that one spot, Anacin received nearly 9000 requests for mirrors.
Read more about this topic: Mary Kay And Johnny
Famous quotes containing the words estimating, audience, size and/or mirror:
“I am sure that in estimating every man’s value either in private or public life, a pure integrity is the quality we take first into calculation, and that learning and talents are only the second.”
—Thomas Jefferson (1743–1826)
“Popular art is normally decried as vulgar by the cultivated people of its time; then it loses favor with its original audience as a new generation grows up; then it begins to merge into the softer lighting of “quaint,” and cultivated people become interested in it, and finally it begins to take on the archaic dignity of the primitive.”
—Northrop Frye (b. 1912)
“Beauty depends on size as well as symmetry. No very small animal can be beautiful, for looking at it takes so small a portion of time that the impression of it will be confused. Nor can any very large one, for a whole view of it cannot be had at once, and so there will be no unity and completeness.”
—Aristotle (384 B.C.–322 B.C.)
“I have had no other treasure in this world than to see you once perfect and complete, as much in virtue, honesty and wisdom, as in all free and honest learning, and so leave you after my death like a mirror representing my person—your father—if not as excellent in fact as I would wish, certainly so in desire.”
—François Rabelais (1494–1553)