Inventions, Entrepreneurship, and Lawsuits
Kramer shows an entrepreneurial bent with "Kramerica Industries," for which he devises plans for a pizza place where customers make their own pie ("Male Unbonding"), a bladder system for tankers that will "put an end to maritime oil spills" ("The Voice"), and a product that will put ketchup and mustard in the same bottle.
He also comes up with the idea of a beach-scented cologne in "The Pez Dispenser", but a marketing executive for Calvin Klein tells him the idea is ridiculous. However, in "The Pick", it is revealed that Klein has produced a cologne called Ocean based on the same idea, leading Kramer to declare, "I could have been a millionaire! I could have been a fragrance millionaire!" When Kramer confronts him about this, his interaction with Calvin Klein lands him a photo shoot in connection with the cologne as an underwear model.
In "The Doorman", Kramer and Frank Costanza co-develop a prototype for a brassiere for men called the "bro" or the "manssiere". It's mentioned again in "The Fusilli Jerry" when Frank believes that Kramer used "the move" - stopping short by quickly applying the brakes of a car in order to get a quick feel of a woman in the passenger seat. Apparently in "The Understudy" Frank tries to do "the move" on a Korean woman that fails to rekindle their relationship.
In "The Muffin Tops", Kramer cries foul after failing to receive due credit for J. Peterman's book success which is based on Kramer's misadventures. He then confronts Peterman during a book signing and is kicked out of the event. Kramer then declares himself "The Real Peterman" and initiates The Real Peterman Reality Bus Tour, charging customers $37.50 for a tour of his life. On the matter of this tour, Jerry commented that it is "basically $37.50 for a 3 Musketeers."
Kramer also hatches a scheme to smuggle actual Cubans to the United States to make his beloved outlawed Cuban cigars, only to learn the "Cubans" are actually Dominicans ("The English Patient").
He participates in lawsuits against various people and companies, represented by Jackie Chiles, a parody of Johnnie Cochran. In "The Maestro," he settles one such suit (though receiving no monetary compensation) against a coffee company whose beverages are too hot (a reference to the McDonald's coffee case). In "The Abstinence," Kramer sues a tobacco company for the damage its products cause to his appearance, and in "The Caddy," he sues Sue Ellen Mischke for causing a traffic accident that ruins his chances of becoming a professional golfer.
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