Decline
In many countries, the Marlboro Man is an icon of the past due to increasing pressure on tobacco advertising for health reasons, especially where the practice of smoking appears to be celebrated or glorified. The deaths described above may also have made it more difficult to use the campaign without attracting negative comment. The image continued until recently at least in countries such as Germany and the Czech Republic. It still continues in Japan (on tobacco vending machines for example) where smoking is widespread in the male population.
"Death In the West", a Thames Television documentary, was an exposé of the cigarette industry that aired on British television in 1976 and was centered around the myth of the Marlboro Man. Philip Morris sued the filmmakers and in a 1979 secret settlement all copies were suppressed. In 1983, Professor Stanton A. Glantz released the film and San Francisco, California's KRON aired the documentary in 1982. Since then it has been seen around the world.
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Famous quotes containing the word decline:
“The decline of a culture
Mourned by scholars who dream of the ghosts of Greek boys.”
—Stephen Spender (1909–1995)
“Considered physiologically, everything ugly weakens and saddens man. It reminds him of decay, danger, impotence; it actually reduces his strength. The effect of ugliness can be measured with a dynamometer. Whenever anyone feels depressed, he senses the proximity of something “ugly.” His feeling of power, his will to power, his courage, his pride—they decline with ugliness, they rise with beauty.”
—Friedrich Nietzsche (1844–1900)
“But only that soul can be my friend which I encounter on the line of my own march, that soul to which I do not decline, and which does not decline me, but, native of the same celestial latitude, repeats in its own all my experience.”
—Ralph Waldo Emerson (1803–1882)