Marketing Science Institute - Awards

Awards

The Marketing Science Institute sponsors three major marketing awards annually.

The Alden G. Clayton Dissertation Proposal Competition recognizes the best doctoral dissertation proposals on important marketing subjects. Each year, MSI grants up to five awards of $5,000 each for the best proposals.

The MSI H. Paul Root Award is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing. It is cosponsored by the American Marketing Association.

The Robert D. Buzzell MSI Best Paper Award honors the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. The award serves to signal the kind of writing and research that is of lasting value to corporate marketing executives. Each year it is given for the best MSI paper issued during the calendar year two years previous.

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