System and Tools
According to Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization, the creation of a performance-driven organization requires two elements: a set of standards and processes for identifying and accessing relevant data, and the ability to generate performance metrics from the data.
Read more about this topic: Marketing Performance Measurement And Management
Famous quotes containing the words system and/or tools:
“In a universe that is all gradations of matter, from gross to fine to finer, so that we end up with everything we are composed of in a lattice, a grid, a mesh, a mist, where particles or movements so small we cannot observe them are held in a strict and accurate web, that is nevertheless nonexistent to the eyes we use for ordinary living—in this system of fine and finer, where then is the substance of a thought?”
—Doris Lessing (b. 1919)
“Justice and truth are too such subtle points that our tools are too blunt to touch them accurately.”
—Blaise Pascal (1623–1662)