System and Tools
According to Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization, the creation of a performance-driven organization requires two elements: a set of standards and processes for identifying and accessing relevant data, and the ability to generate performance metrics from the data.
Read more about this topic: Marketing Performance Measurement And Management
Famous quotes containing the words system and/or tools:
“Society cannot share a common communication system so long as it is split into warring factions.”
—Bertolt Brecht (1898–1956)
“Man is a tool-using animal.... Without tools he is nothing, with tools he is all.”
—Thomas Carlyle (1795–1881)