System and Tools
According to Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization, the creation of a performance-driven organization requires two elements: a set of standards and processes for identifying and accessing relevant data, and the ability to generate performance metrics from the data.
Read more about this topic: Marketing Performance Measurement And Management
Famous quotes containing the words system and/or tools:
“An avant-garde man is like an enemy inside a city he is bent on destroying, against which he rebels; for like any system of government, an established form of expression is also a form of oppression. The avant-garde man is the opponent of an existing system.”
—Eugène Ionesco (b. 1912)
“There is a great satisfaction in building good tools for other people to use.”
—Freeman Dyson (b. 1923)