System and Tools
According to Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization, the creation of a performance-driven organization requires two elements: a set of standards and processes for identifying and accessing relevant data, and the ability to generate performance metrics from the data.
Read more about this topic: Marketing Performance Measurement And Management
Famous quotes containing the words system and/or tools:
“Each generation’s job is to question what parents accept on faith, to explore possibilities, and adapt the last generation’s system of values for a new age.”
—Frank Pittman (20th century)
“... pure and intelligent women can be deceived and misled by the baser sort, their very innocence and experience making them credulous and the helpless tools of the guilty and bold.”
—Catherine E. Beecher (1800–1878)