System and Tools
According to Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization, the creation of a performance-driven organization requires two elements: a set of standards and processes for identifying and accessing relevant data, and the ability to generate performance metrics from the data.
Read more about this topic: Marketing Performance Measurement And Management
Famous quotes containing the words system and/or tools:
“Society cannot share a common communication system so long as it is split into warring factions.”
—Bertolt Brecht (1898–1956)
“The study of tools as well as of books should have a place in the public schools. Tools, machinery, and the implements of the farm should be made familiar to every boy, and suitable industrial education should be furnished for every girl.”
—Rutherford Birchard Hayes (1822–1893)