System and Tools
According to Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization, the creation of a performance-driven organization requires two elements: a set of standards and processes for identifying and accessing relevant data, and the ability to generate performance metrics from the data.
Read more about this topic: Marketing Performance Measurement And Management
Famous quotes containing the words system and/or tools:
“All who wish to hand down to their children that happy republican system bequeathed to them by their revolutionary fathers, must now take their stand against this consolidating, corrupting money power, and put it down, or their children will become hewers of wood and drawers of water to this aristocratic ragocracy.”
—Andrew Jackson (1767–1845)
“Justice and truth are too such subtle points that our tools are too blunt to touch them accurately.”
—Blaise Pascal (1623–1662)