System and Tools
According to Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization, the creation of a performance-driven organization requires two elements: a set of standards and processes for identifying and accessing relevant data, and the ability to generate performance metrics from the data.
Read more about this topic: Marketing Performance Measurement And Management
Famous quotes containing the words system and/or tools:
“The golden mean in ethics, as in physics, is the centre of the system and that about which all revolve, and though to a distant and plodding planet it be an uttermost extreme, yet one day, when that planet’s year is completed, it will be found to be central.”
—Henry David Thoreau (1817–1862)
“Think of the tools in a tool-box: there is a hammer, pliers, a saw, a screwdriver, a rule, a glue-pot, nails and screws.—The function of words are as diverse as the functions of these objects.”
—Ludwig Wittgenstein (1889–1951)