System and Tools
According to Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization, the creation of a performance-driven organization requires two elements: a set of standards and processes for identifying and accessing relevant data, and the ability to generate performance metrics from the data.
Read more about this topic: Marketing Performance Measurement And Management
Famous quotes containing the words system and/or tools:
“We are now going through a period of demolition. In morals, in social life, in politics, in medicine, and in religion there is a universal upturning of foundations. But the day of reconstruction seems to be looming, and now the grand question is: Are there any sure and universal principles that will evolve a harmonious system in which we shall all agree?”
—Catherine E. Beecher (1800–1878)
“There is a great satisfaction in building good tools for other people to use.”
—Freeman Dyson (b. 1923)