Process
Marketing Operations professionals are increasingly expected to develop and optimize marketing-related processes such as the budgeting and planning process; the lead management process; the process for integrating newly acquired companies; and the process for creating, reviewing, and distributing a marketing asset. As a result of this push to improve performance by developing and optimizing process, flow charts are now as prevalent in Marketing as press releases and ad copy. Several categories of technology have evolved to automate Marketing processes (see “Technology or Marketing Automation” below).
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Famous quotes containing the word process:
“A man had better starve at once than lose his innocence in the process of getting his bread.”
—Henry David Thoreau (18171862)
“The toddlers wish to please ... is a powerful aid in helping the child to develop a social awareness and, eventually, a moral conscience. The childs love for the parent is so strong that it causes him to change his behavior: to refrain from hitting and biting, to share toys with a peer, to become toilet trained. This wish for approval is the parents most reliable ally in the process of socializing the child.”
—Alicia F. Lieberman (20th century)
“The invention of photography provided a radically new picture-making processa process based not on synthesis but on selection. The difference was a basic one. Paintings were madeconstructed from a storehouse of traditional schemes and skills and attitudesbut photographs, as the man on the street put, were taken.”
—Jean Szarkowski (b. 1925)