Marketing Operations - Notes

Notes

  • Beal, Barney. (2009) Gartner: Now is the time to buy marketing resource management (MRM) software SearchCRM.com.
  • Fishbein, Seth. (2009) “A Preview of IDC’s 2009 Tech Mktg. Bechmarks: A Focus on Marketing Automation.
  • Vancil, Rich; Gerard, Michael; Fishbein, Seth. (2008) IDC CMO Advisory – Marketing Performance Measurement 2.0 Best Practice
  • Collins, Kimberly. (2008) Establish a Marketing Operations Office Gartner.
  • Curley, Jeff. (2008) The Tools of Marketing Operations American Chronicle.
  • Patterson, Laura. (2007) The Science Side of Marketing and the Emergence of Marketing Operations MarketingProfs.
  • Ott, Adrian. (2007) Beyond the 4Ps: The 5Ts of Marketing Operations MarketingProfs.
  • Tech Vendors are Rapidly Adding New Marketing Operations Staff. Though Organizational Impact is Still in the Early Stages of Development, IDC Reveals (2007) Business Wire.
  • The Science Side of Marketing and the Emergence of Marketing Operations
  • Gerard, Michael; Vancil, Rich. (2006) The Marketing Operations Function: Is It Evolving Fast Enough? (IDC document #204647 and IDC presentation #204649)

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