Construction
"Market share: The percentage of a market accounted for by a specific entity."
"Unit market share: The units sold by a particular company as a percentage of total market sales, measured in the same units."
- Unit market share (%) = 100 * Unit sales (#) / Total Market Unit Sales (#)
"This formula, of course, can be rearranged to derive either unit sales or total market unit sales from the other two variables, as illustrated in the following:"
- Unit sales (#) = Unit market share (%) * Total Market Unit Sales (#) / 100
- Total Market Unit Sales (#) = 100 * Unit sales (#) / Unit market share (%)
"Revenue market share: Revenue market share differs from unit market share in that it reflects the prices at which goods are sold. In fact, a relatively simple way to calculate relative price is to divide revenue market share by unit market share."
- Revenue market share (%) = 100 * Sales Revenue ($) / Total Market Sales Revenue($)
"As with the unit market share, this equation for revenue market share can be rearranged to calculate either sales revenue or total market sales revenue from the other two variables."
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