Mark Eden Bust Developer - The Product

The Product

The product consisted of a regimen of exercises using a clamshell-like device with a spring to provide resistance. The device and the regimen were never illustrated or described in the advertisements, which instead usually contained pictures of women showing their breasts. To the extent that the product had any effects at all, it worked by enlarging the pectoral muscles and latissimus dorsi, which could increase the circumference of the exerciser's bustline without actually enlarging breasts. Spokeswomen for the product included June Wilkinson, the Playboy centerfold, who appeared in one edition of the product's documentation.

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