Mark Eden Bust Developer - Impact

Impact

Screenwriter Nora Ephron wrote of her experiences with the Mark Eden bust developer in an essay, "A Few Words about Breasts", originally published in Esquire in 1972; the essay appears in her collection Crazy Salad. Lenny Bruce incorporated the device into his comedy routine; a recorded performance is included in the retrospective collection Let the Buyer Beware. The Mark Eden advertisements have been cited as examples of misleading language in advertisements by educators who seek to improve critical thinking skills.

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