Origin of The Term
"Marianismo" comes from the Virgin Mary (or "Maria"). It is the supposed ideal of true femininity that women are supposed to live up to—i.e. being modest, virtuous, and sexually abstinent until marriage—and then being faithful and subordinate to their husbands. In essence, "marianismo" is the female counterpart to "machismo," and as such, probably originated during the time of the Spanish conquest.
"Marianismo was first used by Elsa Chaney in an article by that name. It was in direct response to the male word machismo and was meant to explain this interesting female phenomenon in Latin America in which women were either saints or whores."
In their book The Maria Paradox: How Latinas Can Merge Old World Traditions with New World Self-esteem (1996, G. P. Putnam), Rosa Maria Gil & Carmen Inoa Vazquez suggest that the concept of marianismo was first discussed in the academic literature in a 'ground-breaking essay written by Evelyn P. Stevens in 1973' and that it has also been further discussed by academicians such as Sally E. Romero, Julia M. Ramos-mcKay, Lillian Comas-Diaz, and Luis Romero. In their book, Gil & Vazquez use it as applicable across a variety of Latino/a cultures."
"There have been some responses in the literature to the concept of marianismo that point out that its model of/for women's behavior is very class-based. In other words, the rather sheltered existence, with men doing the hard work, etc. in exchange for the pedestal that women are supposedly on, is a life that rarely exists, particularly for the majority of peasant, poor and working class women that make up the population of Latin America. Remembering Stevens' article, most of her data came from middle class Mexican women."
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