Pure Tamil Movement Tanittamil Iyakkam
In the year 1916 he became an expert of pure Tamil movement advocating the use of Tamil language devoid of loan words from Sanskrit. Thus he changed the name of Gnaana Saaharam to Arivukkadal and his title of Swami Vedhachalam to Maraimalai Adigal (where Adigal is Tamil for Swami). Thus he is referred to as the Father of Tamil Puritanism.
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