Corporate Identity
The airline's logo is a golden eight-pointed mandala reflecting the eight characters of humanity and the eight elements in Javanese tradition, with a five-petaled lotus in its centre reflecting Indonesia's five-principled state ideology, Pancasila. A new logo was unveiled on September 1, 2008, emphasizing the new image of the corporation. The new logo, designed by Veronica Halim & Eddy Purwanto of Nuage Branding, keeps the mandala and lotus theme of the original, but has a more streamlined design.
The current livery of Mandala Airlines is a "Eurowhite" scheme, consisting of a white fuselage with a blue 'mandala' title. The company logo is applied on the tail and the outboard sides of engine nacelles. Mandala's previous livery was also a "eurowhite" scheme with a different typeface for the 'Mandala' title, a blue tail and the original logo. The airline's earliest scheme was a bare-metal lower and white upper fuselage with a blue cheatline across the cabin windows and a red 'MANDALA' title.
Other recent liveries used by Mandala Airlines include a gold and blue wavy scheme with a large billboard 'Mandala' title introduced in early 2008, a mainly-white scheme with gold and blue hockey stick stripes on the fuselage and a blue tail, and an all-white scheme.
Following its restructuring, the new hybrid Mandala livery reflects its status as Tiger Airways' partner airline in Indonesia by keeping the blue 'mandala' title on the fuselage of the Airbus A320 but having its wingtips and logo on the tail replaced with Tiger's stripes and colours.
Read more about this topic: Mandala Airlines
Famous quotes containing the words corporate and/or identity:
“Power, in Case’s world, meant corporate power. The zaibatsus, the multinationals ..., had ... attained a kind of immortality. You couldn’t kill a zaibatsu by assassinating a dozen key executives; there were others waiting to step up the ladder; assume the vacated position, access the vast banks of corporate memory.”
—William Gibson (b. 1948)
“Growing has no connection with audience. / Audience has no
connection with identity. / Identity has no
connection with a universe. / A universe has no
connection with human nature.”
—Gertrude Stein (1874–1946)