Mand (psychology)

Mand (psychology)

Mand is a term that B.F. Skinner used to describe a verbal operant in which the response is reinforced by a characteristic consequence and is therefore under the functional control of relevant conditions of deprivation or aversive stimulation. One cannot determine, based on form alone, whether a response is a mand; it is necessary to know the kinds of variables controlling a response in order to identify a verbal operant. A mand is sometimes said to "specify its reinforcement" although this is not always the case. Skinner introduced the mand as one of six primary verbal operants in his 1957 work, Verbal Behavior.

Chapter three of Skinner's work, Verbal Behavior, discusses a functional relationship called the mand. A mand is a form of verbal behavior that is controlled by deprivation, satiation, or what is now called motivating operations (MO), as well as a controlling history. An example of this would be asking for water when one is water deprived ("thirsty"). It is tempting to say that a mand describes its reinforcer, which it sometimes does. But many mands have no correspondence to the reinforcer. For example, a loud knock may be a mand "open the door" and a servant may be called by a hand clap as much as a child might "ask for milk."

Mands differ from other verbal operants in that they primarily benefit the speaker, whereas other verbal operants function primarily for the benefit of the listener. This is not to say that mands function exclusively in favor of the speaker, however; Skinner gives the example of the advice, "Go west!" as having the potential to yield consequences which will be reinforcing to both speaker and listener. When warnings such as "Look out!" are heeded, the listener may avoid aversive stimulation.

The Lamarre & Holland (1985) study on mands would be one example of a research study in this area.