History
M·A·C Cosmetics, Makeup Artist Cosmetics, was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984. The first U.S M·A·C store opened in 1991, in New York.
The company's products were initially specifically designed for professional make-up artists but are now sold to consumers worldwide.
Long before their company history, MAC cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics, cake makeup and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots. Who better to rise up to this demand than a fashion photographer? With a glamorous image and a celebrity endorsed product line, MAC cosmetics took the beauty industry by storm. Finally the novice makeup artist could create special effects without the use of stage makeup. The average city gal could create an urban look that was wearable from nine to five with evening cocktails after hours, and brides finally had a cosmetic line they could rely on to capture beautiful wedding photos.
Estée Lauder Companies acquired controlling interest of M·A·C in 1996, then completed their acquisition of the company in 1998. Original founder Frank Angelo died in 1997 due to complications during surgery.
Read more about this topic: Make-up Art Cosmetics
Famous quotes containing the word history:
“Social history might be defined negatively as the history of a people with the politics left out.”
—G.M. (George Macaulay)
“The history of reform is always identical; it is the comparison of the idea with the fact. Our modes of living are not agreeable to our imagination. We suspect they are unworthy. We arraign our daily employments.”
—Ralph Waldo Emerson (1803–1882)
“The history of any nation follows an undulatory course. In the trough of the wave we find more or less complete anarchy; but the crest is not more or less complete Utopia, but only, at best, a tolerably humane, partially free and fairly just society that invariably carries within itself the seeds of its own decadence.”
—Aldous Huxley (1894–1963)