Streaming Media
The most successful venture to date for MLBAM is the @Bat app for the iPhone and iPad, which is downloadable from the iTunes store and also available as an Android app on Google Play. In April 2012, MLBAM announced that the MLB.com At Bat 12 application surpassed the three million download mark, achieving the milestone only eight days into the 2012 MLB regular season and more than four months earlier than its record-setting 2011 campaign.
MLBAM CEO Robert Bowman had this to say about MLBAM in an article entitled "What did you learn in 2012 that you will carry forth with you into 2013?":
“The toughest thing to do in a poker hand and in this business is stand pat. This year we decided to make our At Bat app universal between the iPad and iPhone, which we knew going in would cost us 100,000 subscribers. We threw in At Bat for free with an MLB.TV subscription, which would also cost us revenue. And we added up a monthly At Bat subscription to get people to test the product out. We gave customers more options and a better deal, and we had a record year in paid content. We learned we’re at an inflection point. Customers now understand and appreciate the nuance of content economics. You’ll see more of that value pricing from us going forward.”
Read more about this topic: Major League Baseball Advanced Media, MLB@Bat
Famous quotes containing the words streaming and/or media:
“The work was like peeling an onion. The outer skin came off with difficulty ... but in no time you’d be down to its innards, tears streaming from your eyes as more and more beautiful reductions became possible.”
—Edward Blishen (b. 1920)
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)