Advertising
Mainland established an iconic advertising campaign (see, for example http://www.youtube.com/watch?v=LfHptym_hXE, an ad from 1991). Mainland's advertising in New Zealand has been largely focused on the theme of waiting/patience, mirroring the aging process of cheese.
Mainland's advertising in Australia has been largely focused on playing on the New Zealand accent. For example "your frind in the frudge", and confusing the sound of "cheese day" with "Tuesday".
Read more about this topic: Mainland (cheese)
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)