Transition Phase
In 2002, Bharat Kumar Raut felt the need to revamp the newspaper as it had not undergone any change since its inception. He felt that its already captured audience was aged and mostly above 60 years. To sustain its growth and spread in Maharashtra he realized the need to attract the new generation. The newspaper saw change in the following aspects:
• Layout: It was the first Marathi newspaper to go full colour and have skylines on every page. They introduced fliers into the newspaper.
• Content: The newspaper stopped focusing on politics and gave prominence to civic issues and the needs of students. Catering to its young audience, it started using common English terms in its articles like computers, world, sports etc. This they did because they noticed that many Maharashtrian youth studied in English medium schools and this practice would help them understand the newspaper better. It was the first Marathi newspaper to cover Sports news. It was the first Marathi newspaper to carry obituaries.
Read more about this topic: Maharashtra Times
Famous quotes containing the words transition and/or phase:
“Power ceases in the instant of repose; it resides in the moment of transition from a past to a new state, in the shooting of the gulf, in the darting to an aim.”
—Ralph Waldo Emerson (1803–1882)
“The Indians feel that each stage is crucial and that the child should be allowed to dwell in each for the appropriate period of time so that every aspect of his being can evolve, just as a plant evolves in the proper time and sequence of the seasons. Otherwise, the child never has a chance to master himself in any one phase of his life.”
—Alan Quetone (20th century)