Transition Phase
In 2002, Bharat Kumar Raut felt the need to revamp the newspaper as it had not undergone any change since its inception. He felt that its already captured audience was aged and mostly above 60 years. To sustain its growth and spread in Maharashtra he realized the need to attract the new generation. The newspaper saw change in the following aspects:
• Layout: It was the first Marathi newspaper to go full colour and have skylines on every page. They introduced fliers into the newspaper.
• Content: The newspaper stopped focusing on politics and gave prominence to civic issues and the needs of students. Catering to its young audience, it started using common English terms in its articles like computers, world, sports etc. This they did because they noticed that many Maharashtrian youth studied in English medium schools and this practice would help them understand the newspaper better. It was the first Marathi newspaper to cover Sports news. It was the first Marathi newspaper to carry obituaries.
Read more about this topic: Maharashtra Times
Famous quotes containing the words transition and/or phase:
“There is not any present moment that is unconnected with some future one. The life of every man is a continued chain of incidents, each link of which hangs upon the former. The transition from cause to effect, from event to event, is often carried on by secret steps, which our foresight cannot divine, and our sagacity is unable to trace. Evil may at some future period bring forth good; and good may bring forth evil, both equally unexpected.”
—Joseph Addison (1672–1719)
“The problem of the twentieth century is the problem of the color-line—the relation of the darker to the lighter races of men in Asia and Africa, in America and the islands of the sea. It was a phase of this problem that caused the Civil War.”
—W.E.B. (William Edward Burghardt)