Transition Phase
In 2002, Bharat Kumar Raut felt the need to revamp the newspaper as it had not undergone any change since its inception. He felt that its already captured audience was aged and mostly above 60 years. To sustain its growth and spread in Maharashtra he realized the need to attract the new generation. The newspaper saw change in the following aspects:
• Layout: It was the first Marathi newspaper to go full colour and have skylines on every page. They introduced fliers into the newspaper.
• Content: The newspaper stopped focusing on politics and gave prominence to civic issues and the needs of students. Catering to its young audience, it started using common English terms in its articles like computers, world, sports etc. This they did because they noticed that many Maharashtrian youth studied in English medium schools and this practice would help them understand the newspaper better. It was the first Marathi newspaper to cover Sports news. It was the first Marathi newspaper to carry obituaries.
Read more about this topic: Maharashtra Times
Famous quotes containing the words transition and/or phase:
“The god or hero of the sculptor is always represented in a transition from that which is representable to the senses, to that which is not.”
—Ralph Waldo Emerson (1803–1882)
“This is certainly not the place for a discourse about what festivals are for. Discussions on this theme were plentiful during that phase of preparation and on the whole were fruitless. My experience is that discussion is fruitless. What sets forth and demonstrates is the sight of events in action, is living through these events and understanding them.”
—Doris Lessing (b. 1919)