Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to the Madison Avenue Bridge at 138th Street. In doing so, it passes through Midtown, the Upper East Side (including Carnegie Hill), Spanish Harlem, and Harlem. It is named after and arises from Madison Square, which is itself named after James Madison, the fourth President of the United States. Since the 1920s, the street's name has been synonymous with the American advertising industry.
Madison Avenue was not part of the original New York City street grid established in the Commissioners' Plan of 1811, and was carved between Park Avenue (formerly Fourth) and Fifth Avenue in 1836, due to the effort of lawyer and real estate developer Samuel B. Ruggles, a graduate of Yale University who had previously purchased and developed New York's Gramercy Park in 1831, who was in part responsible for the development of Union Square, and who also named Lexington Avenue.
Read more about Madison Avenue: Characteristics, Advertising Industry, Madison Square Garden, Transportation
Famous quotes containing the words madison avenue, madison and/or avenue:
“The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What’s the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?”
—Martina Navratilova (b. 1956)
“If men were angels, no government would be necessary.”
—James Madison (1751–1836)
“Play is a major avenue for learning to manage anxiety. It gives the child a safe space where she can experiment at will, suspending the rules and constraints of physical and social reality. In play, the child becomes master rather than subject.... Play allows the child to transcend passivity and to become the active doer of what happens around her.”
—Alicia F. Lieberman (20th century)