Macintosh Performa

The Macintosh Performa series is Apple Computer's consumer product family of Apple Macintosh personal computers sold through department stores and mass-market retailers from 1992 until 1997, when it was superseded by the Power Macintosh 5x00 series. The Performa series was not a new line of computers, but simply renamed models from Apple's regular line of computers — such as Quadra, Centris, LC, and Power Macintosh — sold by authorized Apple resellers.

Read more about Macintosh Performa:  Marketing Theory, Marketing Failure, Criticisms, Macintosh-to-Performa Comparison