Sale To InMusic (2012-present)
In mid-2012, Avid sold M-Audio to inMusic as part of an attempt to streamline operations and reduce operating costs. Along with its consumer music hardware products, inMusic also acquired the AIR software group's IP and engineering team, responsible for many of the virtual instruments and plug-ins for the Pro Tools audio production software platform. Avid retained the Mbox range of audio interfaces and some other formerly M-Audio-brand products.
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“People buy their necessities in shops and have to pay dearly for them because they have to assist in paying for what is also on sale there but only rarely finds purchasers: the luxury and amusement goods. So it is that luxury continually imposes a tax on the simple people who have to do without it.”
—Friedrich Nietzsche (1844–1900)