Outreach Efforts
In August 2006, the Kaiser Permanente insurance company announced that Ontiveros would be the featured presenter in a new health-education DVD to be available in English and Spanish. She promoted higher education for Latinos through advertisements for the Hispanic Scholarship Fund in 2002 and participation in a 2003 campaign to increase access to the 2004 Hispanic Scholarships Directory across southern California.
Read more about this topic: Lupe Ontiveros
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“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The marketing immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)