Low (band) - Commercial Success

Commercial Success

The band's mainstream exposure has been limited: their best-known song is arguably a hymnal version of "The Little Drummer Boy," which was featured in a Gap television ad that depicted a snowball fight in slow-motion to match the song's glacial tempo. A remix of their "Halflight" was featured in the Mothman Prophecies motion picture. The band made their network television debut in 2005 by performing the single "California" on an episode of Last Call with Carson Daly.

On June 11, 2007, Scott Bateman, a web animator, announced that his video for Low's song Hatchet (Optimimi version) would be one of the preloads on the new Zune.

Also in 2007 they recorded a song called "Family Tree" which featured in the "Careful" episode of Nick Jr's kids' show Yo Gabba Gabba!

On March 24, 2008, their song "Point of Disgust" was featured in the extremely popular show Skins in the UK, prompting a rush of download sales from iTunes. Another of their songs, "Sunflower," was featured in the following episode (episode 9), and "Breaker" was featured in a later episode. As the music supervisor of Skins declared in the Episode Track Listing section of the show's official website: "You may have guessed by now that we are all pretty huge fans of Low in the Skins office"

The 2008 movie "KillShot", starring Mickey Rourke and Diane Lane features the song "Monkey" early in the film.

The 2003 documentary film "Tarnation" by Jonathan Caouette features the Low tracks "Laser Beam", "Embrace" and "Back Home Again" alongside tracks by artists such as Red House Painters and The Magnetic Fields.

"Laser Beam" also featured on episode 4 season 2 of Misfits.

Low was the subject of the 2008 documentary Low: You May Need a Murderer.

In 2010, Robert Plant recorded two Low songs that were included on his album Band of Joy. In an interview, Plant said of Low's The Great Destroyer, "It's great music; it's always been in the house playing away beside Jerry Lee Lewis and Howlin' Wolf, you know. There's room for everything.". It is rumored that Plant was introduced to Low's music by guitarist/producer Buddy Miller who has worked with both Plant as well as Low in the past, including playing guitar on Band of Joy. Curiously, writing credits for both "Monkey" and "Silver Rider" are listed in the "Band of Joy" liner notes as "Zachary Micheletti, Mimi Parker, George Sparhawk" per the official listing in BMI's publishing database. It is notable that Sparhawk performs under the pseudonym "Chicken-Bone George" in his side project The Black-Eyed Snakes.

The band were chosen by Jeff Mangum of Neutral Milk Hotel to perform at the All Tomorrow's Parties festival in March 2012 in Minehead, England.