PC Game
Rocking Pixels in co-ordination with undisclosed USA-based firms is developing a game based on the film. The game was to be released sometime in June at an expected price point of around Rs 200; after the movie's failure, the release date of the game has been extended. This concept follows other Bollywood-based video games such as Dhoom 2 and Ghajini.
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“The notion that the public accepts or rejects anything in modern art ... is merely romantic fiction.... The game is completed and the trophies distributed long before the public knows what has happened.”
—Tom Wolfe (b. 1931)