History
The company began with the introduction of Chilsung Cider, a lemon-lime soft drink. Lotte Chilsung became one of the largest beverage producers in the young South Korean domestic market. In 1966, Lotte Chilsung began exporting its Chilsung Cider to Vietnam. In the mid seventies the company began to achieve an international presence, entering into contracts with American companies such as Pepsi. In 1989, Lotte Chilsung acquired a JAS mark. In the late 90s Lotte Chilsung grew to be Asia's largest beverage company, holding 35% of the domestic market share.
The "Chilsung" name (chilseong, 칠성) means "Big Dipper" (literally, "seven stars"). Chilsung's logo is an eponymous seven stars in a row. (Compare with unrelated brands Samsung and Goldstar .)
Read more about this topic: Lotte Chilsung
Famous quotes containing the word history:
“Social history might be defined negatively as the history of a people with the politics left out.”
—G.M. (George Macaulay)
“The history of reform is always identical; it is the comparison of the idea with the fact. Our modes of living are not agreeable to our imagination. We suspect they are unworthy. We arraign our daily employments.”
—Ralph Waldo Emerson (1803–1882)
“Most events recorded in history are more remarkable than important, like eclipses of the sun and moon, by which all are attracted, but whose effects no one takes the trouble to calculate.”
—Henry David Thoreau (1817–1862)