Lost In The Mall Technique
The "Lost in the Mall" technique is a memory implantation technique used to demonstrate that confabulations can be created through suggestions made to experimental subjects. It was first developed by psychologist Elizabeth Loftus as support for the claim that it is possible to implant entirely false memories in people. The technique was developed in the context of the debate about the existence of repressed memories and false memories (see False memory syndrome).
Read more about Lost In The Mall Technique: Study Methodology, Criticisms of Methodology and Conclusions
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—Marshall McLuhan (1911–1980)
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—Aldous Huxley (1894–1963)