The Dodgers have a loyal fanbase, evidenced by the fact that the Dodgers were the first MLB team to attract more than 3 million fans in a season (in 1978), and accomplished that feat six more times before any other franchise did it once. The Dodgers drew at least 3 million fans for 15 consecutive seasons from 1998 to 2010, the longest such streak in all of MLB. On July 3, 2007, Dodgers management announced that total franchise attendance, dating back to 1901, had reached 175 million, a record for all professional sports. In 2007, the Dodgers set a franchise record for single-season attendance, attracting over 3.8 million fans. In 2009, the Dodgers led MLB in total attendance. The Dodger baseball cap is consistently top three in sales. Given the team's proximity to Hollywood, numerous celebrities can often be seen attending home games at Dodger Stadium.
The Dodgers set the world record for the largest attendance for a single baseball game during an exhibition game against the Boston Red Sox on March 28, 2008 at the Los Angeles Memorial Coliseum in honor of the Dodgers 50th anniversary in Los Angeles with 115,300 fans in attendance. All proceeds from the game benefited the official charity of the Dodgers, ThinkCure! which supports cancer research at Children's Hospital Los Angeles, and City of Hope.
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