Music Video
The music video was directed by Marc Webb. Fergie collaborated with her fellow member of The Black Eyed Peas, will.i.am, Taboo, and apl.de.ap on the clip's concept to make it more distinctive. She describes the concept as follows: "We're doing this androgynous-type thing where my girls and I go into a Gentlemen's club and pull them into a bathroom and come back out in their clothes. They're going to be dressed up really dapper and looking really handsome. (sic) " Will.i.am, Taboo, and Apl.de.ap all made cameos in the video. For the video, which was filmed at the Woolwich Barracks in Woolwich, South London, she brought in backup dancers who double as bodyguards, dressed like cholas — tough Mexican girls known for wearing dark lipstick and big hair — to make the clip "have a bit more edge, be very distinct, be very mixed." Fergie is seen intermittently sailing down the River Thames just in front of Tower Bridge, which isn't the same as London Bridge, despite the song title. Fergie based one of her outfits for the video on her family's crest and tartan, with some changes as she wanted it to be modernized. She also wears a tiara cocked to the side of her head to play off the royal name of her album, as well as having the same surname (Ferguson) and nickname, as the Duchess of York (Sarah Ferguson). As of February 20, 2012, the music video for "London Bridge" has been viewed 2,625,502 times on the popular video-sharing website YouTube.
Read more about this topic: London Bridge (song)
Famous quotes containing the words music and/or video:
“Did the kiss of Mother Mary
Put that music in her face?
Yet she goes with footstep wary,
Full of earth’s old timid grace.”
—William Butler Yeats (1865–1939)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)