Release
The film was previewed in three test markets: on August 11, 1939, at Kenosha, Wisconsin and Cape Cod, Massachusetts, and at the Strand Theatre in Oconomowoc, Wisconsin on August 12.
The Hollywood premiere was on August 15, 1939, at Grauman's Chinese Theatre. The New York City premiere at Loew's Capitol Theatre on August 17, 1939 was followed by a live performance with Judy Garland and her frequent film co-star Mickey Rooney. They would continue to perform there after each screening for a week, extended in Rooney's case for a second week and in Garland's to three (with Oz co-stars Ray Bolger and Bert Lahr replacing Rooney for the third and final week). The movie opened nationally on August 25, 1939.
The film grossed approximately $3 million (approximately $50 million today) against production/distribution costs of $2.8 million (approximately $46 million today) in its initial release. It did not show what MGM considered a large profit until a 1949 re-release earned an additional $1.5 million (approximately $14 million today).
Read more about this topic: Lollipop Guild
Famous quotes containing the word release:
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)