Logographic Cues

Logographic cues are visual images embedded with specific, widely understood meaning; they are pictures that represent certain words or concepts. These pictures are “designed to offer readers a high-utility message in a minimum amount of space.” (Beers, 129) Some languages, for example, many East Asian languages, such as the Chinese languages (Mandarin, Cantonese, Min, and Wu), and partially Korean and Japanese, are written in logographic scripts; single glyphs represent whole morphemes.

Examples of logographic cues include traffic signs, restroom signs, and pictorial flashcards. Unsurprisingly, logographic cues tend to be processed in the right brain hemisphere, the side more actively engaged with visuospatial input. Due to advances in technology and the media where logographic cues such as brand logos abound, the ability and tendency to draw meaning from pictures has become more widespread and intuitive.

Read more about Logographic Cues:  Utility To Education, Criticisms

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