Triplexing
In 1974, the Loew's Corporation had the theatre subdivided into three smaller theatres.
Two theatres were created on the ground floor by erecting a wall in the center aisle of the auditorium that extended from the entrance from the lobby to just beyond the end of the balcony. Walls were constructed across the width of the auditorium connecting the dividing center wall to the auditorium's outer walls. Within these new theatres, projection booths were built.
The third theatre was created by having patrons sit in the balcony and watch a movie projected on the original screen of the theatre using the original projection booth.
In an effort to reduce cleaning efforts and expenses, the seating on the ground floor that was no longer accessible to patrons was removed and disposed of.
The pipe organ was also removed from the theatre.
Read more about this topic: Loew's Jersey Theatre