Advertising and Merchandising
Little Lulu was featured on numerous licensed products, and she was the centerpiece of an extensive advertising campaign for Kleenex tissues during the 1940s-50s, and she was also seen in Pepsi-Cola magazine ads during that period. Kleenex commercials featuring Little Lulu were regularly seen in the 1950s on Perry Como's television show. Buell played an active role in merchandising Little Lulu, often taking a hands-on role in terms and negotiations.
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“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
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