Brand Extension
In June 2003, WWE announced the continuation of its brand extension and made its pay-per-view events each exclusive to a particular brand (Raw, SmackDown!, ECW (2006)). The only exceptions to the pay-per-view split were the "Big Four" events (Royal Rumble, WrestleMania, SummerSlam, and Survivor Series) which remained inclusive of all WWE brands. The pay-per-view split allowed WWE to eventually add more events to their pay-per-view line-up. From late 2005, pay-per-views would start to frequently have inter-branded matches. In March 2007, it was announced that pay-per-view events would go back to the old format, where the events would all be tri-branded, with the last uni-branded event being No Way Out and the first tri-branded event being Backlash (after WrestleMania 23). The brand-exclusive events were:
| Pay-per-view | Brand | Years | Notes |
|---|---|---|---|
| New Year's Revolution | Raw | 2005–2007 | |
| Backlash | Raw | 2004–2006 | |
| Bad Blood | Raw | 2003–2004 | |
| Vengeance | Raw | 2004–2006 | |
| Unforgiven | Raw | 2003–2008 | |
| Cyber Sunday/Taboo Tuesday | Raw | 2004–2008 | |
| Armageddon | SmackDown! | 2004–2006 | |
| No Way Out | SmackDown! | 2004–2007 | |
| Judgment Day | SmackDown! | 2004–2006 | |
| The Great American Bash | SmackDown! | 2004–2006 | |
| No Mercy | SmackDown! | 2003–2008 | |
| December to Dismember | ECW | 2006 |
Read more about this topic: List Of WWE Pay-per-view Events
Famous quotes containing the words brand and/or extension:
“This brand of soap has the same smell as once in the big
House he visited when he was eight:”
—Louis MacNeice (1907–1963)
“We are now a nation of people in daily contact with strangers. Thanks to mass transportation, school administrators and teachers often live many miles from the neighborhood schoolhouse. They are no longer in daily informal contact with parents, ministers, and other institution leaders . . . [and are] no longer a natural extension of parental authority.”
—James P. Comer (20th century)