Adi Ferreira, played by Ameet Chana, is the brother of Ash (Raji James), Ronny (Ray Panthaki) and Kareena (Pooja Shah). Adi runs a clothes stall on the market with his sister, and spends a lot of time trying to impress his father, Dan (Dalip Tahil) but fails. He has a romance with Sasha Perkins (Jemma Walker), a pole dancer and escort, who he initially pays to pretend to be his girlfriend. However she has an affair with Danny Moon (Jake Maskall) which ends the relationship.
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