Lisa Caputo - Business Career

Business Career

As Citi’s Executive Vice President of Global Marketing and Corporate Affairs, Lisa manages an integrated marketing, corporate communications and community relations strategy for Citi. She oversees the marketing, advertising, branding, consumer insights, media, sponsorships, external and internal communications, media relations, issues management, executive communications and community relations operations at Citi. In her current position, Lisa has management responsibility for approximately 600 people and oversees over $2 billion in media spend globally. Additionally, she manages the company-wide initiative on the corporate brand which resulted in the re-branding of the company from Citigroup to Citi, and the sale of the red umbrella logo to Travelers. She also directs the development of Citigroup’s corporate brand advertising campaign. Citi is one of the top financial services brands and one of the top consumer brands globally.

Lisa started Women & Co. when she first joined Citi. Women & Co. is a membership business which provides a host of solutions to address the distinct financial needs of women. Women & Co. offers a range of custom-tailored services to address women’s financial issues in their various life stages, which include one-on-one consultation with financial professionals, discounts and special savings on financial offerings, and news and educational opportunities. Lisa grew the business from concept to start up to revenue generator. Today, Women & Co. members account for over $30 billion in assets under management at Citi.

Previously, Lisa was Senior Managing Director, Business Operations and Planning, Citi’s Global Consumer Group. In this role, Lisa oversaw community relations, public affairs, internal communications, executive communications and the Office of Financial Education for the Global Consumer Group. Additionally, she served as Chief of Staff to the Global Consumer Group CEO, where she worked with senior managers to develop and implement strategies to expand the business and coordinate business activities across the Global Consumer Group as well as across other Citi businesses. At the request of the Citi CEO, Lisa also developed a strategic plan and organizational structure for the Citi Foundation to focus the company’s philanthropic giving.

Before joining Citi, Lisa was Vice President of Global Communications and Synergy for Disney Publishing Worldwide from 1998-1999. She oversaw communications, publicity and cross promotions and spearheaded the coordination of the group’s marketing and advertising efforts to ensure its brands were promoted with consistency. Disney Publishing Worldwide is the publishing subsidiary of the Walt Disney Company which reaches more than 50 million readers worldwide monthly and holds a leading position in children’s publishing in all major markets. Around the world, Disney’s books and magazines are printed in 37 languages and distributed in more than 100 countries.

Lisa joined Disney after serving as Vice President of Corporate Communications for the CBS Corporation from 1996-1998. At CBS, she helped oversee a department, which handled issues relating to CBS management, business operations and program publicity. She was also responsible for media relations, special projects and public affairs objectives in all aspects of CBS, and managed the CBS/TIME millennium symposium project, which resulted in the production of a series of nationally broadcast television shows.

In addition to her posts at Citi, Lisa is a television commentator and public speaker on current events and politics. She is currently a contributor to O Magazine. She has been an NBC and MSNBC political analyst for the past presidential election cycles and was a contributing editor to George magazine. She also served as a co-host of CNN’s Crossfire and CNBC and MSNBC’s Equal Time.