Brand History
In 1951, Bette Nesmith Graham invented the first correction fluid in her kitchen. Working as a typist, she used to make many mistakes and always strived for a way to correct them. Starting on a basis of tempera paint she mixed with a common kitchen blender, she called the outcome fluid Mistake Out and started to provide her co-workers with small green bottles on which the brand's name was displayed.
By 1956, Graham founded the Mistake Out Company and continued working from her kitchen nights and weekends to produce small batches of correction bottles. She was fired from her typist job after she made a mistake that she did not manage to correct. She had typed in her company name instead of the bank's. After this stroke of bad luck, she decided to devote her time to her new company.
The inventor offered the product to IBM, which declined the offer. She sold the product from her house for 17 years; the name was changed to Liquid Paper shortly after. By 1968, the product was profitable, and in 1979 the Liquid Paper Corporation was sold to the Gillette Corporation for $47.5 million with royalties.
In 2000, Liquid Paper was acquired by Newell Rubbermaid. In some regions of the world, Liquid Paper is now endorsed by Papermate, a widely known writing instruments brand (also owned by Newell Rubbermaid).
Graham's son Mike Nesmith, guitarist/singer in the popular 1960s pop band The Monkees, was the primary heir to her fortune upon Graham's death in 1980.
Read more about this topic: Liquid Paper
Famous quotes containing the words brand and/or history:
“Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.”
—George Eliot [Mary Ann (or Marian)
“We don’t know when our name came into being or how some distant ancestor acquired it. We don’t understand our name at all, we don’t know its history and yet we bear it with exalted fidelity, we merge with it, we like it, we are ridiculously proud of it as if we had thought it up ourselves in a moment of brilliant inspiration.”
—Milan Kundera (b. 1929)