The World of Advertising
After college, Welch moved to New York City, where he worked writing copy in the advertising industry. Welch was said to have come up with the advertising slogan,"Raid Kills Bugs Dead", but others have questioned this claim. During this time, Welch started to display emotional and mental problems and went to Florida to take a course of therapy.
He then went to the University of Chicago, where he studied philosophy and English. In Chicago, he joined the advertising department of Montgomery Ward. He was working there at the time of the famous poetry reading at the Six Gallery in San Francisco that launched what was to become known as the San Francisco Renaissance.
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