Levi Strauss & Co.
Levi Strauss & Co. ( /ˌliːvaɪ ˈstrɔːs/), also known as LS&CO or simply Levi's, is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1873 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. In 1873 Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented (in the 1970s) with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss's four nephews. The company's corporate headquarters is located at Levi's Plaza in San Francisco.
Read more about Levi Strauss & Co.: Organization, History, Advertising, Marketing
Famous quotes containing the words levi and/or strauss:
“I live in my house as I live inside my skin: I know more beautiful, more ample, more sturdy and more picturesque skins: but it would seem to me unnatural to exchange them for mine.”
—Primo Levi (1919–1987)
“Ah, there should be a young man, ein schone Junge carrying Blumen, a bouquet of roses. There should be cold Rhine wine and Strauss waltzes, and on the long way home kisses in the shadow of an archway, like a Cinderella.”
—Laurence Stallings (1894–1968)