Burton was host and executive producer of Reading Rainbow starting in 1983 for PBS. The series ran for 23 seasons, making it one of the longest running children's programs on the network. Furthermore, the series garnered several awards over its run, including a Peabody Award and twenty-six Emmy Awards, ten of which were in the "Outstanding Children's Series" category.
Burton himself won 12 Emmy awards as host and producer of the show. After Reading Rainbow went off the air in 2006, Burton and his business partner, Mark Wolfe acquired the global rights to the brand and formed RRKIDZ, a new media company for children. Reading Rainbow was reimagined as an all new app for the iPad in 2012 and was an immediate success, becoming the #1 Educational App within 36 hours. At RRKIDZ, Burton serves as Co-Founder and Curator-in-Chief, ensuring that the projects produced under the banner meet the high expectations and trust of the Reading Rainbow brand.
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