In 2005, Sanchez was one of 16 candidates on The Apprentice: Martha Stewart. Already considered a "Latina Martha Stewart" by close associates, she had been encouraged to try out as soon as the show's existence had become known. Sanchez finally relented when she was invited to audition by the GWU Alumni Association. She lasted for 10 of 13 weeks in the competition before finally being ejected.
Despite what some have considered a particularly severe dismissal (Stewart told her that she would rather hire the "doer rather than the talker"), Sanchez preferred in a later interview to focus on Stewart's complimentary remarks regarding her marketing and communication skills. Her appearance on The Apprentice apparently boosted Sanchez's business as well as her fan following.
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